Social media management is the process of creating, publishing, and analysing content you post on social media platforms like Facebook, Instagram, and Twitter, as well as engaging with users on those platforms.
You can streamline social media management with free and paid tools, as well as professional social media management services.
“Hootsuite: Another paid social media management tool, Hootsuite helps you manage all your social media platforms, reply to user questions and comments across channels, and monitor your social media strategy’s performance via analytics. “
Due to the broad definition of social media management, it’s natural to wonder what social media management includes. An additional service of social media management is social media design That’s why social media management services can also include social media design. Another deliverable included in most social media management services is a content calendar for each of your social media accounts.
If your calendar includes content from a third-party — maybe you’re sharing an influencer’s blog post that mentions your product — your social media manager will ensure they have the appropriate link and caption to share on your social media accounts.
When you invest in social media management services — or any digital marketing service — it’s essential that you partner with an agency that not only monitors the performance of your social media accounts but also reacts when that performance drops.
