There are several questions you must ask yourself before you plan your social media strategy
By applying a social media customer service strategy, you significantly increase your brand recognition. Business growth – Social interaction between businesses & customers is a growing trend that increases sales and improves brand loyalty. SMM report says, more than 65% of businesses are on social media to increase leads. So, let’s look into the positive effects of social media on businesses.
Social media adds a new dimension to your omni channel customer service
Nike followed an excellent customer service strategy. It has one of the strongest customer service accounts on Twitter. When a customer mentions Nike’s main twitter handle, @teamnike responds instantly.
Social media helps to reach out to a bigger audience
Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic. The social channels allow share business news and even post related photos or links to stories/studies in their industry.
Social media creates word of mouth
Social media does, in fact, help to get the word out about your business. With the arrival of interactive and social media, the patterns, role, and impact of word of mouth have evolved.
Great word of mouth marketing example – Threadless
Threadless is an online community of T-shirt designers and a platform where they assembled to submit and vote on T-shirt designs.
Social media marketing campaigns usually center around
Businesses that miss out on this with social media strategies that don’t generate engagement are losing a major opportunity.
Social media allows collecting first hand customer feedback
Social media is a potent ingredient of customer feedback cocktail. Social media platforms allow collecting first-hand feedback from customers to improve brand image, reputation, and relationship with the customer. Businesses that engage with customer service requests via social media earn 20% – 40% more revenue per customer.
Social customer service is the new marketing
Providing stellar customer service is likely already a top priority for every business. But along with the two-way communication that social media provides, it also offers a unique opportunity to step up your customer service game and provide instant gratification to your target audience. WhatsApp, for example, is the most popular channel for customer service on a global front.
Hellmen is one of the best examples to show the impact of social media on business
The campaign had the option to connect with a chef through WhatsApp. Now the chef would plan a recipe out of it and cooked the meal together, staying connected through WhatsApp.
Social media can be a driving force of growth tools
Hubspot research social media marketing has a 100% higher lead-to-close rate than outbound marketing. This data proves social media marketing critical for all brands, big or small, and especially those who are trying to increase sales revenue.
Social media boosts your brand loyalty
Social media helps you to build relationships with your customers through social media, which increases loyalty and advocacy.
Ref: https://www.revechat.com/blog/top-9-ways-social-media-impacts-businesses/#:~:text=Social%20media%20has%20multiple%20positive,social%20media%20for%20their%20growth
